From Anonymous Visitor to Strategic Audience: How the Engage Pillar Changes the Game
You have done the hard work. You transformed your content into the formats modern ...
Social Is the New Destination: How Premium Publishers Are Rebuilding Reach
There's a conversation that keeps happening in publisher leadership suites. It starts ...
Create Once, Adapt Everywhere: The New Operational Imperative for Modern Newsrooms
Last week, we introduced the Orchestration Layer and its four pillars: Transform, ...
From Franken-Stack to Orchestration Layer: Introducing the Publisher Growth Platform
By John Nardone, CEO at JWX
Why We Acquired True Anthem: Distribution Is Now the Lifeblood of Publisher Growth
For the past year, we've been having a version of the same conversation with publishers ...
The Algorithm Trap: How Publishers Built a Maze and Got Lost in It
There's a particular kind of organizational disaster that nobody plans for. It gets built ...
The Referral Cliff: What Happens When Your Biggest Traffic Driver Disappears
The Referral Cliff isn't a metaphor. It's a measurable, documented, accelerating decline ...
The Great Decoupling: Why the Rules of Digital Publishing Just Changed
Something changed in publishing long before most people were willing to say it out loud.
A Publisher’s Right to Choose
Questioning the Self-Interest in a Buyer-Defined ‘Clean’ Path The pursuit of a more ...
Should You Build Your Own OTT App or Outsource It?
Spoiler alert: You should probably outsource it to a company that pioneered how people ...
Why Choosing the Right Video Ad Marketplace is More Important than Ever in 2024
Subscription fatigue is very much still real and there’s more than enough data to ...
How Publishers Can Increase Ad Inventory and Maximize Ad Revenue
Video publishers typically need to confront a binary set of options when it comes to ...