Why We Acquired True Anthem: Distribution Is Now the Lifeblood of Publisher Growth
For the past year, we've been having a version of the same conversation with publishers ...
QuantumPath + JWX: Building the Infrastructure for the Agentic Media Era
By Jeff Hirsch, GM Advertising
Why We Partnered with QuantumPath for Agentic Buying
The ad tech industry loves to talk about the agentic future. I’d rather build it.
Introducing JWX: A New Chapter for Professional Media
If you’re a publisher, a broadcaster, or a media builder in any form, you don’t need me ...
Understanding Your Audience & Monetizing Your Fan Base in 2024
When COVID shut down the global sports world in its entirety for a few months in 2020, it ...
Why Regional Sports Networks (RSN) Need to Prioritize Live Streaming Now
Linear TV isn’t dead, but it is dying a slow death.
How Advertisers Can Navigate High CPMs This Election Season
4 ways brands can make maximize budgets despite higher costs for video advertising We’re ...
Why Advertisers Should Invest in Quality Journalism
Looking to invest in news? Here's what advertisers need to know: The traditional news ...