Where Video-driven Brands are Shifting Their Digital Spend in 2024
As we bid farewell to 2023, the digital marketing playground requires brands to reassess ...
How Publishers Can Increase Ad Inventory and Maximize Ad Revenue
Video publishers typically need to confront a binary set of options when it comes to ...
Benefits of Pre-roll Video Ads for Advertisers and Digital Broadcasters
Pre-roll video ads have cemented their status as a powerful tool for advertisers and ...
How to Earn More With Instream Ads: JWP Connatix's Guide to Success
Instream video ads are a powerful way for publishers and content creators to monetize ...
How to Improve Video Ad Viewability: A Comprehensive Guide
Why Video Ad Viewability Matters Video ad viewability refers to whether an ad is seen by ...
Creating Video Ads for Higher ROI
If you’re in the advertising space, you know video ads are the most effective way to grab ...
How AI Can Drive User Engagement and Retention in OTT Streaming
With many OTT services competing for viewers’ attention, retaining subscribers requires a ...
Year In Context: Unpacking JWP Connatix’s Data Insights for 2024
The past year has been transformational for the media industry as viewers rapidly changed ...
Why Contextual Advertising Is So Important for Ad Buyers in 2024
Online video viewers represent a particularly captivated and attentive audience. This ...
Q+A with Jenn Chen and Jesse Fisher: Road to Interoperability
Google has decided to hit the snooze button (again) on axing third-party cookies, pushing ...
The Data Privacy Conundrum: What Do Consumers Actually Care About?
The ad industry has been grappling with the topic of data privacy for years, especially ...
Here Are The Four Categories Where Marketers Should Prioritize Ad Spend
As the summer season draws to a close, students of all ages are gearing up to head back ...