Where Video-driven Brands are Shifting Their Digital Spend in 2024
As we bid farewell to 2023, the digital marketing playground requires brands to reassess ...
Video Ad Spend in 2024 and What It Means for Video Companies
The numbers don’t lie: video ad spending is expected to grow 16% and reach a whopping $63 ...
OTT vs. CTV: What’s the Difference?
In the fast-paced evolution of media consumption, over-the-top (OTT) and connected TV ...
8 Ways to Maximize OTT Video Monetization
The Over-the-Top (OTT) market is experiencing notable growth, driven by a surge in ...
What is Connected TV?
The ever-advancing world of technology has transformed the way people live their lives. ...
How Branded OTT Apps Help Niche Broadcasters Stand Out on Connected TV
Niche broadcasters are using OTT apps to differentiate themselves from competitors with ...