The Algorithm Trap: How Publishers Built a Maze and Got Lost in It
There's a particular kind of organizational disaster that nobody plans for. It gets built ...
The Referral Cliff: What Happens When Your Biggest Traffic Driver Disappears
The Referral Cliff isn't a metaphor. It's a measurable, documented, accelerating decline ...
The Great Decoupling: Why the Rules of Digital Publishing Just Changed
Something changed in publishing long before most people were willing to say it out loud.
A Publisher’s Right to Choose
Questioning the Self-Interest in a Buyer-Defined ‘Clean’ Path The pursuit of a more ...
Should You Build Your Own OTT App or Outsource It?
Spoiler alert: You should probably outsource it to a company that pioneered how people ...
Why Choosing the Right Video Ad Marketplace is More Important than Ever in 2024
Subscription fatigue is very much still real and there’s more than enough data to ...
How Publishers Can Increase Ad Inventory and Maximize Ad Revenue
Video publishers typically need to confront a binary set of options when it comes to ...
Embracing Change: One Year After the IAB’s Latest Definitions to Video, and the Industry’s Adaption
April 2023 marked a significant turning point in the video advertising landscape with the ...
Navigating the New Frontier of AI-Generated Video Content: A Guide to Brand Safety
In the rapidly evolving landscape of digital video, the introduction of OpenAI’s Sora on ...
What Is an Ad Exchange and How Does It Work?
For publishers or broadcasters looking to maximize their revenue, an ad exchange can be a ...
A Publisher's Guide to Increasing the Ad Fill Rate
One of the most pressing challenges for publishers and content creators is maximizing ...
The Best Online Video Platforms (OVP) in 2024 [Updated]
Are you looking for an online video platform (OVP) to take your business to the next ...