A Publisher’s Right to Choose
Questioning the Self-Interest in a Buyer-Defined ‘Clean’ Path The pursuit of a more ...
Should You Build Your Own OTT App or Outsource It?
Spoiler alert: You should probably outsource it to a company that pioneered how people ...
Why Choosing the Right Video Ad Marketplace is More Important than Ever in 2024
Subscription fatigue is very much still real and there’s more than enough data to ...
How Publishers Can Increase Ad Inventory and Maximize Ad Revenue
Video publishers typically need to confront a binary set of options when it comes to ...
Embracing Change: One Year After the IAB’s Latest Definitions to Video, and the Industry’s Adaption
April 2023 marked a significant turning point in the video advertising landscape with the ...
Navigating the New Frontier of AI-Generated Video Content: A Guide to Brand Safety
In the rapidly evolving landscape of digital video, the introduction of OpenAI’s Sora on ...
What Is an Ad Exchange and How Does It Work?
For publishers or broadcasters looking to maximize their revenue, an ad exchange can be a ...
A Publisher's Guide to Increasing the Ad Fill Rate
One of the most pressing challenges for publishers and content creators is maximizing ...
The Best Online Video Platforms (OVP) in 2024 [Updated]
Are you looking for an online video platform (OVP) to take your business to the next ...
Top 3 Tips For Publishers To Create Meaningful Consumer Experiences
As short-form video becomes more common across mediums and platforms, consumers are ...
What is Video Header Bidding?
Video header bidding is a game-changer for publishers and advertisers. Unlike the archaic ...
Consumers are Watching; Here’s How They Want Their Video Ads
New consumer research helps publishers & brands better leverage video. Video ads have ...