Top 3 Tips For Publishers To Create Meaningful Consumer Experiences
As short-form video becomes more common across mediums and platforms, consumers are ...
What is Video Header Bidding?
Video header bidding is a game-changer for publishers and advertisers. Unlike the archaic ...
Consumers are Watching; Here’s How They Want Their Video Ads
New consumer research helps publishers & brands better leverage video. Video ads have ...
9 Strategies To Increase Ad Revenue For Your Publication
With ad spending projected to hit $509 billion in 2023, we’re still living in a highly ...
Leveraging Video To Weather An Economic Downturn
3 ways publishers can future-proof their video strategies to navigate an uncertain ...
What Is OTT? Everything You Need to Know About Over the Top for 2023
Over-the-top (OTT) streaming has been on the up and up, and it’s recently reached a new ...
Answering Publishers Questions About The New IAB Video Spec
We hosted an exclusive closed door event with a few of our VIP publisher partners to help ...
Moving the Industry Forward: How the Latest IAB In-Stream vs. Outstream Update Impacts Publishers and Advertisers Alike
In August of 2022 the IAB Tech Lab introduced updates to its Ad Formats Guidelines for ...
Video Broadcast Software: 9 Best Options For Publishers
Video Broadcast Software: 9 Best Options For Publishers With live video audiences ...
The 6 Best Video Cloud Platforms for 2023
Video cloud platforms are the modern-day home for all video content. They’re a one-stop ...
Top Food & Drink Contextual Advertising Segments – Ad Avails for Media Buyers
According to our data, there are over 5 billion avails across the JW universe. Whether ...
Using a Video Recommendations Engine: How Publishers can Boost User Engagement
With more brands and publishers creating video content online than ever before, it’s ...