Embracing Change: One Year After the IAB’s Latest Definitions to Video, and the Industry’s Adaption
April 2023 marked a significant turning point in the video advertising landscape with the ...
Navigating the New Frontier of AI-Generated Video Content: A Guide to Brand Safety
In the rapidly evolving landscape of digital video, the introduction of OpenAI’s Sora on ...
What Is an Ad Exchange and How Does It Work?
For publishers or broadcasters looking to maximize their revenue, an ad exchange can be a ...
A Publisher's Guide to Increasing the Ad Fill Rate
One of the most pressing challenges for publishers and content creators is maximizing ...
The Best Online Video Platforms (OVP) in 2024 [Updated]
Are you looking for an online video platform (OVP) to take your business to the next ...
Top 3 Tips For Publishers To Create Meaningful Consumer Experiences
As short-form video becomes more common across mediums and platforms, consumers are ...
What is Video Header Bidding?
Video header bidding is a game-changer for publishers and advertisers. Unlike the archaic ...
Consumers are Watching; Here’s How They Want Their Video Ads
New consumer research helps publishers & brands better leverage video. Video ads have ...
9 Strategies To Increase Ad Revenue For Your Publication
With ad spending projected to hit $509 billion in 2023, we’re still living in a highly ...
Leveraging Video To Weather An Economic Downturn
3 ways publishers can future-proof their video strategies to navigate an uncertain ...
What Is OTT? Everything You Need to Know About Over the Top for 2023
Over-the-top (OTT) streaming has been on the up and up, and it’s recently reached a new ...
Answering Publishers Questions About The New IAB Video Spec
We hosted an exclusive closed door event with a few of our VIP publisher partners to help ...