Moving the Industry Forward: How the Latest IAB In-Stream vs. Outstream Update Impacts Publishers and Advertisers Alike
In August of 2022 the IAB Tech Lab introduced updates to its Ad Formats Guidelines for ...
Swing Into Baseball Season With Mlb Dynamic Videos
Grow video inventory and fan engagement this season with the new MLB dynamic videos! Grow ...
Spring Into Action With Contextual Targeting
As the days get longer and flowers begin to bloom, leverage these tips to help your brand ...
5 Reasons Brands Need to Take a Fresh Look at Viewability Measurement
When was the last time you got stuck in the rain without an umbrella because the weather ...
Three Common Demand Path Optimization Misconceptions
In online publishing world, demand path optimization (DPO) is gaining importance as ...
The Top Five Questions Publishers Should Ask Their Demand Partners
Demand path optimization (DPO) is a crucial step in publishers maximizing their revenue, ...
A Guide to Demand Path Optimization for Publishers
The programmatic landscape is often seen as complicated and lacking transparency. This ...
Outstream vs Instream Video Advertising: What You Need to Know
Video ad placement is a key element of ensuring that your advertising strategy gets the ...
The Four Reasons Publishers Should Lean Into Demand Path Optimization
Across the programmatic ecosystem, supply path optimization (SPO) remains top-of-mind for ...
Looking to Improve Your Supply Path Optimization Strategy? These Are The Five Questions Advertisers Must Ask Themselves
Supply path optimization (SPO) is more than just a buzzword in today’s media buying ...
What Marketers Need to Know About the Future of Video
Industry leaders and video experts took the stage at Captivate by Connatix, the inaugural ...
Three Ways Brands Can Advertise with Integrity
As integrity remains a key component of successful advertising, as well as ...