Looking to Improve Your Supply Path Optimization Strategy? These Are The Five Questions Advertisers Must Ask Themselves
Supply path optimization (SPO) is more than just a buzzword in today’s media buying ...
What Marketers Need to Know About the Future of Video
Industry leaders and video experts took the stage at Captivate by Connatix, the inaugural ...
Three Ways Brands Can Advertise with Integrity
As integrity remains a key component of successful advertising, as well as ...
3 Tips To Maximize Audience Engagement This Winter
With more ad dollars than ever flooding the market, it's vital that advertisers think ...
Kick Football Season Off With Daily Videos For Every Team
Engage readers with the latest stats & scores from their favorite professional ...
Three Steps Brands Can Take to Support Editorial Integrity
Editorial integrity shouldn’t be optional, but a requirement for successful brand and ...
How to Leverage Innovative Technology to Advertise With Integrity
Integrity within the advertising industry has never been more important as consumers ...
Integrity: An Advertising Essential
Integrity has never been more important — 82% of consumers want a brand’s values to align ...
How the Power of Context Will Fuel the Cookieless Future
Privacy policies, brand safety initiatives and more accessible data have fundamentally ...
6 Tips For Setting A Successful Contextual Targeting Strategy For Video
Here are 6 ways to take advantage of today’s cutting-edge contextual tech and set a ...
The Path Forward: How Brands & Agencies Are Pushing for Diversity
The renewed focus on diversity within the ad industry that began in 2020 has continued ...
How Agencies and Brands Can Improve Diverse Representation
Over the last few years, the ad industry has put a heavier and much needed emphasis on ...