Integrity: An Advertising Essential
Integrity has never been more important — 82% of consumers want a brand’s values to align ...
How the Power of Context Will Fuel the Cookieless Future
Privacy policies, brand safety initiatives and more accessible data have fundamentally ...
6 Tips For Setting A Successful Contextual Targeting Strategy For Video
Here are 6 ways to take advantage of today’s cutting-edge contextual tech and set a ...
The Path Forward: How Brands & Agencies Are Pushing for Diversity
The renewed focus on diversity within the ad industry that began in 2020 has continued ...
How Agencies and Brands Can Improve Diverse Representation
Over the last few years, the ad industry has put a heavier and much needed emphasis on ...
The Push Towards Diverse-Owned Media & How Advertisers Can Better Allocate Budgets
Over the last few years, the advertising industry has taken major strides towards better ...
Understanding the benefits of Programmatic Guaranteed
Programmatic Guaranteed helps remove uncertainty and boost transparency and efficiency in ...
The Outlook for Contextual Solutions with Winterberry Group
With the impending death of cookies and ongoing concerns about consumer privacy online, ...
State of Contextual Targeting: Understanding the Tactics and Technology Driving Revenue
What started as a solution to the impending cookieless future has become a tool for ...
How to Create Brand Safe Campaigns with a Programmatic Ad Strategy
Brand safety is often thought of as a separate entity to contextual targeting. With ...
Top Food & Drink Contextual Advertising Segments – Ad Avails for Media Buyers
According to our data, there are over 5 billion avails across the JW universe. Whether ...
Contextual Video Ad Targeting is the Best Way to Reach Your Audience. Here’s Why
Digital video advertising continues to grow every year. With more screens and more ...