The Push Towards Diverse-Owned Media & How Advertisers Can Better Allocate Budgets
Over the last few years, the advertising industry has taken major strides towards better ...
Understanding the benefits of Programmatic Guaranteed
Programmatic Guaranteed helps remove uncertainty and boost transparency and efficiency in ...
The Outlook for Contextual Solutions with Winterberry Group
With the impending death of cookies and ongoing concerns about consumer privacy online, ...
State of Contextual Targeting: Understanding the Tactics and Technology Driving Revenue
What started as a solution to the impending cookieless future has become a tool for ...
How to Create Brand Safe Campaigns with a Programmatic Ad Strategy
Brand safety is often thought of as a separate entity to contextual targeting. With ...
Top Food & Drink Contextual Advertising Segments – Ad Avails for Media Buyers
According to our data, there are over 5 billion avails across the JW universe. Whether ...
Contextual Video Ad Targeting is the Best Way to Reach Your Audience. Here’s Why
Digital video advertising continues to grow every year. With more screens and more ...
Why Connatix’s Integration with The Trade Desk is a Big Win for Advertisers & Publishers
We’re thrilled to announce our new partnership with global advertising leader, The Trade ...
Gen Z Wants “More of Everything” - Even From Editors
"With multiple media platforms and content ‘noise’ today, Gen Z values sorted, convenient ...
Three Ways to Get Gen Z's Eyes - and Clicks - on your Advertisements!
Shake it up! Advertisements that will get readers asking for more. Gen Z is unlike any ...
What Are Ad Impressions?
Part 3 of 5 from JW Player’s "Anatomy of a Video" Series So far in our exploration of ...