Why contextual targeting should drive your summer campaign strategy
In an advertising world where audience targeting reigns supreme, the role of context ...
As Advertisers Struggle to Reach iOS Users, Deep Contextual Can Help
The digital advertising ecosystem is continuously working to make sense of ever-changing ...
Debunking 3 Myths Around Contextual Targeting
Reaching the right audience is key to any ad campaign, but in a cluttered digital world ...
How the Power of Context Will Fuel the Cookieless Future
Privacy policies, brand safety initiatives and more accessible data have fundamentally ...
6 Tips For Setting A Successful Contextual Targeting Strategy For Video
Here are 6 ways to take advantage of today’s cutting-edge contextual tech and set a ...
The Outlook for Contextual Solutions with Winterberry Group
With the impending death of cookies and ongoing concerns about consumer privacy online, ...
State of Contextual Targeting: Understanding the Tactics and Technology Driving Revenue
What started as a solution to the impending cookieless future has become a tool for ...
Top Food & Drink Contextual Advertising Segments – Ad Avails for Media Buyers
According to our data, there are over 5 billion avails across the JW universe. Whether ...
Contextual Video Ad Targeting is the Best Way to Reach Your Audience. Here’s Why
Digital video advertising continues to grow every year. With more screens and more ...