Video Ad Spend in 2024 and What It Means for Video Companies
The numbers don’t lie: video ad spending is expected to grow 16% and reach a whopping $63 ...
Why SSAI is the Best Advertising Approach to Live Streaming
As the world transitions from linear broadcasting to connected TV streaming, video ...
What is Client-Side Ad Insertion (CSAI)?
Innovation is the key to staying ahead of the curve, and one such innovation that has ...
How Publishers Can Increase Ad Inventory and Maximize Ad Revenue
Video publishers typically need to confront a binary set of options when it comes to ...
Embracing Change: One Year After the IAB’s Latest Definitions to Video, and the Industry’s Adaption
April 2023 marked a significant turning point in the video advertising landscape with the ...
Navigating the New Frontier of AI-Generated Video Content: A Guide to Brand Safety
In the rapidly evolving landscape of digital video, the introduction of OpenAI’s Sora on ...
How to Overcome Video Ad Blocking Obstacles
Video advertising is a vital revenue stream for publishers and advertisers alike. It ...
Benefits of Pre-roll Video Ads for Advertisers and Digital Broadcasters
Pre-roll video ads have cemented their status as a powerful tool for advertisers and ...
How to Earn More With Instream Ads: JWP Connatix's Guide to Success
Instream video ads are a powerful way for publishers and content creators to monetize ...
How to Improve Video Ad Viewability: A Comprehensive Guide
Why Video Ad Viewability Matters Video ad viewability refers to whether an ad is seen by ...
What Is CTV Advertising and Why You Should Consider It
Connected TV (CTV) is slowly taking over the advertising industry, offering brands a way ...
What Is an Ad Exchange and How Does It Work?
For publishers or broadcasters looking to maximize their revenue, an ad exchange can be a ...