How to Improve Video Ad Viewability: A Comprehensive Guide
Why Video Ad Viewability Matters Video ad viewability refers to whether an ad is seen by ...
What Is CTV Advertising and Why You Should Consider It
Connected TV (CTV) is slowly taking over the advertising industry, offering brands a way ...
What Is an Ad Exchange and How Does It Work?
For publishers or broadcasters looking to maximize their revenue, an ad exchange can be a ...
Creating Video Ads for Higher ROI
If you’re in the advertising space, you know video ads are the most effective way to grab ...
What Is CPM and Why Is It Important for Video Advertisers?
Video ads dominate the ad space by sparking meaningful conversations and driving ...
A Publisher's Guide to Increasing the Ad Fill Rate
One of the most pressing challenges for publishers and content creators is maximizing ...
Year In Context: Unpacking JWP Connatix’s Data Insights for 2024
The past year has been transformational for the media industry as viewers rapidly changed ...
Why Contextual Advertising Is So Important for Ad Buyers in 2024
Online video viewers represent a particularly captivated and attentive audience. This ...
How Advertisers Can Navigate High CPMs This Election Season
4 ways brands can make maximize budgets despite higher costs for video advertising We’re ...
Q+A with Jenn Chen and Jesse Fisher: Road to Interoperability
Google has decided to hit the snooze button (again) on axing third-party cookies, pushing ...
Year in Context: Dive Into Top Contextual Insights of the Year
Finding privacy-first solutions that will stand the test of time took top priority this ...
Consumers Will Trade Time and Data for Desired Content
Today’s consumers are advertising savvy; they understand the importance of advertising, ...