A Publisher's Guide to Increasing the Ad Fill Rate
One of the most pressing challenges for publishers and content creators is maximizing ...
Year In Context: Unpacking JWP Connatix’s Data Insights for 2024
The past year has been transformational for the media industry as viewers rapidly changed ...
Why Contextual Advertising Is So Important for Ad Buyers in 2024
Online video viewers represent a particularly captivated and attentive audience. This ...
How Advertisers Can Navigate High CPMs This Election Season
4 ways brands can make maximize budgets despite higher costs for video advertising We’re ...
Q+A with Jenn Chen and Jesse Fisher: Road to Interoperability
Google has decided to hit the snooze button (again) on axing third-party cookies, pushing ...
Year in Context: Dive Into Top Contextual Insights of the Year
Finding privacy-first solutions that will stand the test of time took top priority this ...
Consumers Will Trade Time and Data for Desired Content
Today’s consumers are advertising savvy; they understand the importance of advertising, ...
Consumers Care About Video Advertising. Here’s 3 Ways Brands Can Keep Them Engaged
How can you create a valuable experience so consumers stay and watch your ads? Consumers ...
Why Advertisers Should Invest in Quality Journalism
Looking to invest in news? Here's what advertisers need to know: The traditional news ...
What is Video Header Bidding?
Video header bidding is a game-changer for publishers and advertisers. Unlike the archaic ...
Consumers Are in Control: What Content Do They Actually Want to Watch?
As video continues its reign as one of the top forms of advertising, the plethora of ...
Programmatic Unlocked: Industry Leaders Talk Transparency, Privacy
In a luxury loft-turned-speakeasy on September 13, media leaders from Citi, Tinuiti, ...