Why Contextual Advertising Is So Important for Ad Buyers in 2024
Online video viewers represent a particularly captivated and attentive audience. This ...
How Advertisers Can Navigate High CPMs This Election Season
4 ways brands can make maximize budgets despite higher costs for video advertising We’re ...
Q+A with Jenn Chen and Jesse Fisher: Road to Interoperability
Google has decided to hit the snooze button (again) on axing third-party cookies, pushing ...
Year in Context: Dive Into Top Contextual Insights of the Year
Finding privacy-first solutions that will stand the test of time took top priority this ...
Consumers Will Trade Time and Data for Desired Content
Today’s consumers are advertising savvy; they understand the importance of advertising, ...
Consumers Care About Video Advertising. Here’s 3 Ways Brands Can Keep Them Engaged
How can you create a valuable experience so consumers stay and watch your ads? Consumers ...
Why Advertisers Should Invest in Quality Journalism
Looking to invest in news? Here's what advertisers need to know: The traditional news ...
What is Video Header Bidding?
Video header bidding is a game-changer for publishers and advertisers. Unlike the archaic ...
Consumers Are in Control: What Content Do They Actually Want to Watch?
As video continues its reign as one of the top forms of advertising, the plethora of ...
Programmatic Unlocked: Industry Leaders Talk Transparency, Privacy
In a luxury loft-turned-speakeasy on September 13, media leaders from Citi, Tinuiti, ...
Consumers are Watching; Here’s How They Want Their Video Ads
New consumer research helps publishers & brands better leverage video. Video ads have ...
9 Strategies To Increase Ad Revenue For Your Publication
With ad spending projected to hit $509 billion in 2023, we’re still living in a highly ...