Consumers are Watching; Here’s How They Want Their Video Ads
New consumer research helps publishers & brands better leverage video. Video ads have ...
9 Strategies To Increase Ad Revenue For Your Publication
With ad spending projected to hit $509 billion in 2023, we’re still living in a highly ...
Here Are The Four Categories Where Marketers Should Prioritize Ad Spend
As the summer season draws to a close, students of all ages are gearing up to head back ...
What Is OTT? Everything You Need to Know About Over the Top for 2023
Over-the-top (OTT) streaming has been on the up and up, and it’s recently reached a new ...
How Much Does Video Hosting Cost?
As the world becomes increasingly digital, the demand for high-quality online video ...
Choosing the Best HTML5 Video Player in 2024
Adobe Flash Player had a long run, but it’s now the era of the HTML5 video player. HTML5 ...
Why contextual targeting should drive your summer campaign strategy
In an advertising world where audience targeting reigns supreme, the role of context ...
Prioritizing Demand Path Optimization
The programmatic landscape is often seen as complicated and lacking transparency. This ...
As Advertisers Struggle to Reach iOS Users, Deep Contextual Can Help
The digital advertising ecosystem is continuously working to make sense of ever-changing ...
Debunking 3 Myths Around Contextual Targeting
Reaching the right audience is key to any ad campaign, but in a cluttered digital world ...
Moving the Industry Forward: How the Latest IAB In-Stream vs. Outstream Update Impacts Publishers and Advertisers Alike
In August of 2022 the IAB Tech Lab introduced updates to its Ad Formats Guidelines for ...
Swing Into Baseball Season With Mlb Dynamic Videos
Grow video inventory and fan engagement this season with the new MLB dynamic videos! Grow ...