If you’re a publisher, a broadcaster, or a media builder in any form, you don’t need me to tell you what the last 18 months have been like: it’s been brutal.
Search referral traffic has collapsed as consumers turn to AI. Consumer attention has splintered across platforms that increasingly keep audiences inside their walls. And the revenue pressure this has created across the ecosystem is real, immediate, and deeply felt.
Publishers didn’t cause this disruption — but they’re the ones living with it every day. And because our business is built to support publishers, we feel it too. So this isn’t a victory-lap moment. It’s a moment for honesty. And honesty is the foundation of reinvention.
For nearly fifteen years, the formula was straight forward: Build great content, traffic comes in, monetization comes out. But the terrain has shifted under everyone’s feet. Traffic is no longer arriving at the front door the way it once did. The platforms have changed the rules — and the consumer has changed even faster.
The old battle was reach.
The new battle is relevance.
And relevance lives wherever attention lives.
Consumers today move fluidly between articles, short videos, explainers, audio, polls, live streams, and emerging formats. They expect stories to meet them where they are — in the format that fits that moment. The major platforms have trained them to expect adaptive content, instantly.
But publishers haven’t always had access to the same tools. Advertisers built personalization engines and agile content systems long ago. Publishers, through no fault of their own, were often left without the technology required to transform stories into the many expressions the market now demands.
That’s the gap we intend to close.
For much of our history, we were known as a video company — and we’re proud of that. Video built our foundation and helped thousands of publishers grow. But publishers need more than video now. They need a partner who can help them reach audiences across every format and every platform where attention moves.
JWX is built for that bigger mandate.
A year ago, JW Player and Connatix joined forces. JW Player brought two decades of video infrastructure and workflow expertise. Connatix brought deep experience in monetization and marketplace dynamics. Together, we saw something larger: the industry didn’t need another point solution. It needed a company committed to helping publishers reinvent how their stories find consumers across every platform.
So today, we are proud to introduce JWX — a unified company built for the world as it actually works now, not the world of 2015 or even 2020.
Our vision is simple:
To reinvent how media is distributed and consumed.
Our mission is clear:
To provide the technology that empowers media businesses to connect their content with consumers across every platform.
We believe the future belongs to the builders — the people who create trusted, authoritative storytelling — not the infinite-scroll platforms that siphon off attention. But builders need new tools. They need a wider set of capabilities to express their stories across formats. They need technology that helps content travel farther and monetization that follows wherever audiences go.
This is not a pitch for a magic button; there isn’t one. No single vendor — including us — can pretend to solve this with a turnkey solution. Reinvention doesn’t work that way.
But here’s what we can do.
And what we are committed to doing:
Build alongside you.
Evolve with you.
Partner with you.
We’re bringing together the technology required to create content in multiple formats, distribute it across surfaces, engage the consumer, and monetize it more effectively — all in service of helping professional media compete in an attention economy that moves at the speed of the feed.
JWX stands with the builders. We succeed only when you do.
To everyone who has been part of our journey — thank you. We are honored to take this next step with you. And we’re even more excited about what comes next, together.
— John Nardone
Chief Executive Officer, JWX
