A Guide to Demand Path Optimization for Publishers
The programmatic landscape is often seen as complicated and lacking transparency. This ...
Outstream vs Instream Video Advertising: What You Need to Know
Video ad placement is a key element of ensuring that your advertising strategy gets the ...
The Four Reasons Publishers Should Lean Into Demand Path Optimization
Across the programmatic ecosystem, supply path optimization (SPO) remains top-of-mind for ...
Looking to Improve Your Supply Path Optimization Strategy? These Are The Five Questions Advertisers Must Ask Themselves
Supply path optimization (SPO) is more than just a buzzword in today’s media buying ...
What Marketers Need to Know About the Future of Video
Industry leaders and video experts took the stage at Captivate by Connatix, the inaugural ...
Three Ways Brands Can Advertise with Integrity
As integrity remains a key component of successful advertising, as well as ...
3 Tips To Maximize Audience Engagement This Winter
With more ad dollars than ever flooding the market, it's vital that advertisers think ...
Kick Football Season Off With Daily Videos For Every Team
Engage readers with the latest stats & scores from their favorite professional ...
Three Steps Brands Can Take to Support Editorial Integrity
Editorial integrity shouldn’t be optional, but a requirement for successful brand and ...
How to Leverage Innovative Technology to Advertise With Integrity
Integrity within the advertising industry has never been more important as consumers ...
Integrity: An Advertising Essential
Integrity has never been more important — 82% of consumers want a brand’s values to align ...
How the Power of Context Will Fuel the Cookieless Future
Privacy policies, brand safety initiatives and more accessible data have fundamentally ...