Principles That Drive Outcomes: JWPC × Scope3 Elevate Video Advertising
In a fragmented ecosystem, the best media isn’t just viewable or brand-safe—it’s smartly ...
Unlock SGAI Benefits with Just-in-Time Ad Insertion
Unlock SGAI Benefits with Just-in-Time Ad Insertion Server-Guided Ad Insertion (SGAI) ...
How Just-in-Time Ad Insertion Improves SSAI Monetization
How Just-in-Time Ad Insertion Improves SSAI Monetization Server-Side Ad Insertion (SSAI) ...
Understanding Your Audience & Monetizing Your Fan Base in 2024
When COVID shut down the global sports world in its entirety for a few months in 2020, it ...
Where Video-driven Brands are Shifting Their Digital Spend in 2024
As we bid farewell to 2023, the digital marketing playground requires brands to reassess ...
Why Choosing the Right Video Ad Marketplace is More Important than Ever in 2024
Subscription fatigue is very much still real and there’s more than enough data to ...
Video Ad Spend in 2024 and What It Means for Video Companies
The numbers don’t lie: video ad spending is expected to grow 16% and reach a whopping $63 ...
Why SSAI is the Best Advertising Approach to Live Streaming
As the world transitions from linear broadcasting to connected TV streaming, video ...
What is Client-Side Ad Insertion (CSAI)?
Innovation is the key to staying ahead of the curve, and one such innovation that has ...
How Publishers Can Increase Ad Inventory and Maximize Ad Revenue
Video publishers typically need to confront a binary set of options when it comes to ...
Embracing Change: One Year After the IAB’s Latest Definitions to Video, and the Industry’s Adaption
April 2023 marked a significant turning point in the video advertising landscape with the ...
Navigating the New Frontier of AI-Generated Video Content: A Guide to Brand Safety
In the rapidly evolving landscape of digital video, the introduction of OpenAI’s Sora on ...