Embracing Change: One Year After the IAB’s Latest Definitions to Video, and the Industry’s Adaption
April 2023 marked a significant turning point in the video advertising landscape with the ...
Navigating the New Frontier of AI-Generated Video Content: A Guide to Brand Safety
In the rapidly evolving landscape of digital video, the introduction of OpenAI’s Sora on ...
How to Overcome Video Ad Blocking Obstacles
Video advertising is a vital revenue stream for publishers and advertisers alike. It ...
Benefits of Pre-roll Video Ads for Advertisers and Digital Broadcasters
Pre-roll video ads have cemented their status as a powerful tool for advertisers and ...
How to Earn More With Instream Ads: JWP Connatix's Guide to Success
Instream video ads are a powerful way for publishers and content creators to monetize ...
How to Improve Video Ad Viewability: A Comprehensive Guide
Why Video Ad Viewability Matters Video ad viewability refers to whether an ad is seen by ...
What Is CTV Advertising and Why You Should Consider It
Connected TV (CTV) is slowly taking over the advertising industry, offering brands a way ...
What Is an Ad Exchange and How Does It Work?
For publishers or broadcasters looking to maximize their revenue, an ad exchange can be a ...
Creating Video Ads for Higher ROI
If you’re in the advertising space, you know video ads are the most effective way to grab ...
What Is CPM and Why Is It Important for Video Advertisers?
Video ads dominate the ad space by sparking meaningful conversations and driving ...
A Publisher's Guide to Increasing the Ad Fill Rate
One of the most pressing challenges for publishers and content creators is maximizing ...
Year In Context: Unpacking JWP Connatix’s Data Insights for 2024
The past year has been transformational for the media industry as viewers rapidly changed ...