What Is CTV Advertising and Why You Should Consider It
Connected TV (CTV) is slowly taking over the advertising industry, offering brands a way ...
The Future of Broadcasting: A Complete Guide for 2025
Once dominated by traditional television channels and cable networks, broadcasting is now ...
What Is an Ad Exchange and How Does It Work?
For publishers or broadcasters looking to maximize their revenue, an ad exchange can be a ...
Creating Video Ads for Higher ROI
If you’re in the advertising space, you know video ads are the most effective way to grab ...
How AI Can Drive User Engagement and Retention in OTT Streaming
With many OTT services competing for viewers’ attention, retaining subscribers requires a ...
What Is CPM and Why Is It Important for Video Advertisers?
Video ads dominate the ad space by sparking meaningful conversations and driving ...
A Publisher's Guide to Increasing the Ad Fill Rate
One of the most pressing challenges for publishers and content creators is maximizing ...
Year In Context: Unpacking JWP Connatix’s Data Insights for 2024
The past year has been transformational for the media industry as viewers rapidly changed ...
Unified for Success: JWP and Connatix Merge to Form JWP Connatix
This week marks a pivotal moment in the digital video ecosystem as Connatix and JW Player ...
Why Contextual Advertising Is So Important for Ad Buyers in 2024
Online video viewers represent a particularly captivated and attentive audience. This ...
The Best Live Streaming Platforms for 2024 [Updated]
From captivating e-commerce launches to interactive workshops, live video lets businesses ...
The Best Online Video Platforms (OVP) in 2024 [Updated]
Are you looking for an online video platform (OVP) to take your business to the next ...