State of Contextual Targeting: Understanding the Tactics and Technology Driving Revenue
What started as a solution to the impending cookieless future has become a tool for ...
How Branded OTT Apps Help Niche Broadcasters Stand Out on Connected TV
Niche broadcasters are using OTT apps to differentiate themselves from competitors with ...
How to Create Brand Safe Campaigns with a Programmatic Ad Strategy
Brand safety is often thought of as a separate entity to contextual targeting. With ...
Video Monetization Models for Broadcasters: How to Increase Revenue with VOD
Recent consumption trends indicate an opportunity for digital-first broadcasters to ...
How Live Streaming Helps Broadcasters Increase Audience Engagement
How Live Streaming Helps Broadcasters Increase Audience Engagement & Reach New ...
CEO Reflections: The Next Era of Video Innovation
Last week, Connatix announced a significant investment from private equity firm Court ...
5 Benefits of Live Streaming Your Retail & Ecommerce Content Online
As live streaming increases in popularity, companies and brands of all shapes and sizes ...
Accredited or Not, YouTube Will Always Have a Brand Safety Problem
In February, YouTube made news as the first digital platform accredited for brand safety ...
Top Food & Drink Contextual Advertising Segments – Ad Avails for Media Buyers
According to our data, there are over 5 billion avails across the JW universe. Whether ...
How to Measure Video Engagement: 6 Analytics Tools to Measure Engagement
Engagement Metrics That Matter Every publisher should regularly monitor video engagement ...
7 Tips to Increase Video Views: Strategies Publishers Use to Increase Engagement
Innovative Ways Publishers are Increasing Video Engagement As competition for audience ...
Using a Video Recommendations Engine: How Publishers can Boost User Engagement
With more brands and publishers creating video content online than ever before, it’s ...