It’s Time for Publishers and Advertisers to Get to Grips with Tech Lab’s New Video Ad Definitions
Digital video is a broad church, encompassing a wide range of different formats – each of ...
DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads?
Buyers will soon have far more transparency into video ad inventory sold through Google’s ...
Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms
Google AdX will update its video policy on April 1 – April Fools’ Day – to reflect new ...
The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023
To find out what truly matters in digital advertising, there’s no better source than the ...
Jenn Chen: Industry Adoption of Amended IAB Tech Lab Guidelines is Vital to Drive Change
Building a more transparent and efficient ecosystem is an industry-wide effort, and in ...
IAB Tech Lab’s Video Ad Guidelines: The Journey to Industry-Wide Implementation
Instream video vs outstream video, that is the question. In August 2022, the IAB Tech Lab ...
Jenn Chen: 5 Things Publishers Need to Know about IAB Tech Lab’s Video Ad Formats Guidelines Updates
Last year, the IAB Tech Lab made waves in the industry when it introduced several updates ...
Jenn Chen: Unpacking The Latest Changes To The IAB Tech Lab’s Video Ad Guidelines
In August 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for ...
New Video Ad Classification Will Alter How Marketers Direct Budgets
The Interactive Advertising Bureau Tech Lab has updated the technical specifications for ...