JWP Connatix named "Best AI-Powered Video Marketing Solution" in MarTech Breakthrough Awards
JWP Connatix is honored to be named "Best AI-Powered Video Marketing Solution" at the ...
Brian Rifkin Op-Ed: Advertisers Are Slow to Adapt as Sports Fans Move to Streaming
The old playbook is dead. Sports fans no longer gather around a single screen, tuned into ...
The new playbook: A Q&A on engaging the modern female sports fan
Women’s sports are reshaping the media landscape, breaking long-standing stereotypes and ...
Mergers, AI, & the Future of Video Advertising with Jenn Chen from Connatix
In my conversation with Jennifer Q. Chen, President and Chief Revenue Officer at ...
Streaming and advertising: A classic tale—with a twist
Advertising has become an integral part of video streaming. But, while the business model ...
This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A
2024 was quite an explosive year in CTV land. Global ad spend on connected TV is expected ...
The DOJ is calling for Google to sell Chrome. Where will that leave advertisers?
On Nov. 20, the US Department of Justice (DOJ) recommended Google be mandated to sell ...
Lazy Summer News: In July Fewer People Read It Several Times A Day, Every Day
Connatix is featured leveraging contextual insights to highlight the key figures ...
Political spend drives CPMs up, challenging advertisers
As we hurdle toward a pivotal U.S. election, Connatix's Mike Caprio discusses how ...