Brian Rifkin Op-Ed: Advertisers Are Slow to Adapt as Sports Fans Move to Streaming
The old playbook is dead. Sports fans no longer gather around a single screen, tuned into ...
The new playbook: A Q&A on engaging the modern female sports fan
Women’s sports are reshaping the media landscape, breaking long-standing stereotypes and ...
Op-Ed: The Future of Sports Streaming — Prioritizing Fan Engagement
Byline by Brian Rifkin, co-founder of JWP Connatix
In A First, Half The Athletes In The Paris Olympics Will Be Female
Connatix's Jenn Chen comments on the continued growth in popularity for women’s sports ...
Mike Caprio: Transformations Changing the Game for Sports Fans & Brands
Like most industries, the pandemic accelerated unforeseen consumer trends in sports that ...