Horizon Media Found Predictive Contextual Targeting For Automotive
Connatix's Data Intelligence Suite brings together fragmented identity and contextual ...
Attention: Why It's More Than Just Viewability 2.0
Byline by Jesse Fisher, head of advertising products at JWP Connatix.
DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads?
Buyers will soon have far more transparency into video ad inventory sold through Google’s ...
Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms
Google AdX will update its video policy on April 1 – April Fools’ Day – to reflect new ...
TAG Awards Record 321 Certifications for Setting High Standards on Fraud, Brand Safety, Malware, Transparency
Record 32 Companies Achieve "TAG Platinum" Status With Three or More Seals; 218 Companies ...
Post-Game Strategies to Help Brands Win the Super Bowl
Byline by Jenn Chen, President & CRO of Connatix.
Consumers Want Video Ads, But With Certain Stipulations, According To New Research
In the golden age of video, there is more content than ever before – from traditional TV ...
Jenn Chen: Industry Adoption of Amended IAB Tech Lab Guidelines is Vital to Drive Change
Building a more transparent and efficient ecosystem is an industry-wide effort, and in ...
How to Spot Deepfakes As We Head Into the 2024 Election
Byline by Dor Leitman, CTO of JWP Connatix.