Consumers Will Watch Your Video Ads; With Caveats
Consumers are willing to engage with video ads and share their data with the caveat that ...
Connatix Releases New State of Video Report
Connatix, the leading video technology company for premium publishers and advertisers, ...
New State of Video Report Finds 84% of Consumers Will Watch Video Ads on Their Favorite Website to Access Desired Content
Connatix's new report provides publishers and advertisers with deep dive into consumer ...
Would You Give Out Your Social Security Number To Watch a Video? Some People Say Yes
Ads are usually part of the deal when you’re watching a video online. Unless you’re ...
Connatix Integrates with Google's Display & Video 360
Advertisers using Display & Video 360 can access Connatix's premium video supply ...
Jenn Chen: 5 Things Publishers Need to Know about IAB Tech Lab’s Video Ad Formats Guidelines Updates
Last year, the IAB Tech Lab made waves in the industry when it introduced several updates ...
Mike Caprio: Transformations Changing the Game for Sports Fans & Brands
Like most industries, the pandemic accelerated unforeseen consumer trends in sports that ...
Jenn Chen: Unpacking The Latest Changes To The IAB Tech Lab’s Video Ad Guidelines
In August 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for ...
New Video Ad Classification Will Alter How Marketers Direct Budgets
The Interactive Advertising Bureau Tech Lab has updated the technical specifications for ...