Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms
Google AdX will update its video policy on April 1 – April Fools’ Day – to reflect new ...
Ad Tech Providers Respond to Consumer Malcontent with the State of Streaming
Industry experts weigh in on consumer concerns about CTV: Is SVOD dead? Is Peak TV ...
The New Role of Publishers in 2024: Q&A with Connatix’s Mike Caprio
In 2023, publishers faced a myriad of challenges, and the path ahead to 2024 remains ...
NewsGuard’s Whitelist Of Ukrainian Publishers Aims To Combat Wartime Misinformation
The free, open internet requires advertising to support journalism. But during global ...
JWP Selected as the First Google Certified Publishing Partner Video Specialist
JW Player, the leading video platform for publishers, today announced it was selected as ...
Consumers Want Video Ads, But With Certain Stipulations, According To New Research
In the golden age of video, there is more content than ever before – from traditional TV ...
Jenn Chen: Industry Adoption of Amended IAB Tech Lab Guidelines is Vital to Drive Change
Building a more transparent and efficient ecosystem is an industry-wide effort, and in ...
Anthony Gonsalves: Leveraging Video to Weather an Economic Downturn
Nothing in the future is ever guaranteed, but these days the future is feeling more ...
Connatix is Bringing Transparency to Axel Springer Video Buys
Last month, European publshing giant Axel Springer announced a new partnership with ...