The “New Rules” of Video Stories and Advertising: Q&A with Connatix’s Anthony Gonsalves
The “Year of Video” has been the mantra for many years, but today, with video ad spend ...
Connatix Becomes Google Certified Publishing Partner
Partnership Strengthens Connatix's Position as Leader in Solving Publishers' Most Complex ...
Jenn Chen: Unpacking The Latest Changes To The IAB Tech Lab’s Video Ad Guidelines
In August 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for ...
New Video Ad Classification Will Alter How Marketers Direct Budgets
The Interactive Advertising Bureau Tech Lab has updated the technical specifications for ...
Jenn Chen: Why Video Advertising Needs a More Direct Supply Path
The dawn of streaming changed the game for video advertising. With more video inventory ...
LADbible Is Still Praying For Its Post-Cookie ‘Silver Bullet’
UK-based publisher LADbible Group is testing post-cookie alternatives and building its ...
Why NY Times’ $550 Million Deal for The Athletic May Work Despite Today’s Stock Plummet | Analysis
The newspaper giant’s stock price dropped nearly 11% on Friday after the acquisition of ...
How the NYT’s $550m acquisition of The Athletic sets the tone for the future of the media business
In light of declining engagement due to pandemic news burnout and Trump’s White House ...
Connatix to Work With AP to Enhance Video Ad Strategy
Connatix announces an extended technology agreement with The Associated Press, which uses ...