DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads?
Buyers will soon have far more transparency into video ad inventory sold through Google’s ...
Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms
Google AdX will update its video policy on April 1 – April Fools’ Day – to reflect new ...
TAG Awards Record 321 Certifications for Setting High Standards on Fraud, Brand Safety, Malware, Transparency
Record 32 Companies Achieve "TAG Platinum" Status With Three or More Seals; 218 Companies ...
Ad Tech Providers Respond to Consumer Malcontent with the State of Streaming
Industry experts weigh in on consumer concerns about CTV: Is SVOD dead? Is Peak TV ...
The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023
To find out what truly matters in digital advertising, there’s no better source than the ...
The 2024 C-Suite Prediction List
While 2023 may become best known as the year Twitter imploded, it has also seen the ...
Predictions 2024: Contextual Advertising
In the first of our Predictions series, we take a look at contextual advertising. ...
Post-Game Strategies to Help Brands Win the Super Bowl
Byline by Jenn Chen, President & CRO of Connatix.
The Top Marketing Predictions for 2024
2024 will be a year of disruption, transformation, and change. From the continued rise of ...