Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms
Google AdX will update its video policy on April 1 – April Fools’ Day – to reflect new ...
TAG Awards Record 321 Certifications for Setting High Standards on Fraud, Brand Safety, Malware, Transparency
Record 32 Companies Achieve "TAG Platinum" Status With Three or More Seals; 218 Companies ...
Ad Tech Providers Respond to Consumer Malcontent with the State of Streaming
Industry experts weigh in on consumer concerns about CTV: Is SVOD dead? Is Peak TV ...
The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023
To find out what truly matters in digital advertising, there’s no better source than the ...
The 2024 C-Suite Prediction List
While 2023 may become best known as the year Twitter imploded, it has also seen the ...
Predictions 2024: Contextual Advertising
In the first of our Predictions series, we take a look at contextual advertising. ...
Post-Game Strategies to Help Brands Win the Super Bowl
Byline by Jenn Chen, President & CRO of Connatix.
The Top Marketing Predictions for 2024
2024 will be a year of disruption, transformation, and change. From the continued rise of ...
The New Role of Publishers in 2024: Q&A with Connatix’s Mike Caprio
In 2023, publishers faced a myriad of challenges, and the path ahead to 2024 remains ...