How AI Can Drive User Engagement and Retention in OTT Streaming
With many OTT services competing for viewers’ attention, retaining subscribers requires a ...
What Is CPM and Why Is It Important for Video Advertisers?
Video ads dominate the ad space by sparking meaningful conversations and driving ...
A Publisher's Guide to Increasing the Ad Fill Rate
One of the most pressing challenges for publishers and content creators is maximizing ...
Year In Context: Unpacking JWP Connatix’s Data Insights for 2024
The past year has been transformational for the media industry as viewers rapidly changed ...
Unified for Success: JWP and Connatix Merge to Form JWP Connatix
This week marks a pivotal moment in the digital video ecosystem as Connatix and JW Player ...
Why Contextual Advertising Is So Important for Ad Buyers in 2024
Online video viewers represent a particularly captivated and attentive audience. This ...
The Best Live Streaming Platforms for 2024 [Updated]
From captivating e-commerce launches to interactive workshops, live video lets businesses ...
The Best Online Video Platforms (OVP) in 2024 [Updated]
Are you looking for an online video platform (OVP) to take your business to the next ...
How Advertisers Can Navigate High CPMs This Election Season
4 ways brands can make maximize budgets despite higher costs for video advertising We’re ...
Q+A with Jenn Chen and Jesse Fisher: Road to Interoperability
Google has decided to hit the snooze button (again) on axing third-party cookies, pushing ...
What Is a Content Delivery Network (CDN)?
Content delivery networks (CDN) do just as the name suggests—they deliver cached internet ...
CDNs? Multi-CDNs? How Are They Different and Which is Right for You?
Content delivery networks (CDN) do just as the name suggests—they deliver cached internet ...