Jenn Chen: Unpacking The Latest Changes To The IAB Tech Lab’s Video Ad Guidelines
In August 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for ...
New Video Ad Classification Will Alter How Marketers Direct Budgets
The Interactive Advertising Bureau Tech Lab has updated the technical specifications for ...
Jenn Chen: Why Video Advertising Needs a More Direct Supply Path
The dawn of streaming changed the game for video advertising. With more video inventory ...
Apple Privacy Changes Lead to Unsold iOS Inventory
Video advertising inventory on iOS is going unsold, thanks to privacy changes instituted ...
Connatix Launches Intuitive Contextual Targeting Solution, Deep Contextual
Connatix, the leading video technology company for publishers and advertisers today ...
Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
Although behavioral targeting may appear on the rocks, the established digital ad tactic ...