2025 Predictions: Innovation
As we move towards 2025, the pace of innovation across the media and ad tech industries ...
Ad tech deals soar on upbeat forecasts
Ad tech, marketing tech and digital content deals are surging to the highest point since ...
The DOJ is calling for Google to sell Chrome. Where will that leave advertisers?
On Nov. 20, the US Department of Justice (DOJ) recommended Google be mandated to sell ...
The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow
Last week, Samba TV confirmed its purchase of Semasio, a development that dealmakers hope ...
Revolving Door Agency Moves: BarkleyOKRP, Merkle, Wpromote, and More
While Charlie Brown will likely get a rock in his bag, as he has every year since the ...
HUMAN Raises $50M, Zeta Buys LiveIntent for $250M; Connatix & JW Merge; US Targets Google
Connatix and JW Player are merging to form JWP Connatix, with a rebrand in progress. The ...
Connatix and JW Player Merge To Create the Industry’s Largest Video Technology and Monetization Platform
Connatix & JWP have merged to create JWP Connatix, the industry’s most comprehensive ...
JW Player and Connatix Announce Merger
Video ad tech businesses JW Player and Connatix have agreed a merger, forming JWP ...
AdExchanger Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization
End-to-end platforms are back in style (unless you’re Google, of course, with antitrust ...