Why streaming still struggles with live events like the Oscars on Hulu
Hulu disappointed people with its glitch-prone Oscars streaming this past weekend, while ...
What’s Next For JWP Connatix: SSAI, Contextual Advertising & A New Name
Since Connatix and JW Player first announced their merger in October, JWP Connatix – a ...
Mergers, AI, & the Future of Video Advertising with Jenn Chen from Connatix
In my conversation with Jennifer Q. Chen, President and Chief Revenue Officer at ...
JWP Connatix 2025 Predictions
In 2025, JWP Connatix executives predict a pivotal year for the video industry, driven by ...
12 marketers predict what’s next for TV, AI and retail in 2025
It’s been a litigious year for adtech. In August, a judge ruled that Google had a ...
Op-Ed: The Future of Sports Streaming — Prioritizing Fan Engagement
Byline by Brian Rifkin, co-founder of JWP Connatix
Streaming and advertising: A classic tale—with a twist
Advertising has become an integral part of video streaming. But, while the business model ...
This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A
2024 was quite an explosive year in CTV land. Global ad spend on connected TV is expected ...
2025 Predictions: Innovation
As we move towards 2025, the pace of innovation across the media and ad tech industries ...