12 marketers predict what’s next for TV, AI and retail in 2025
It’s been a litigious year for adtech. In August, a judge ruled that Google had a ...
Op-Ed: The Future of Sports Streaming — Prioritizing Fan Engagement
Byline by Brian Rifkin, co-founder of JWP Connatix
Streaming and advertising: A classic tale—with a twist
Advertising has become an integral part of video streaming. But, while the business model ...
This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A
2024 was quite an explosive year in CTV land. Global ad spend on connected TV is expected ...
2025 Predictions: Innovation
As we move towards 2025, the pace of innovation across the media and ad tech industries ...
Ad tech deals soar on upbeat forecasts
Ad tech, marketing tech and digital content deals are surging to the highest point since ...
The DOJ is calling for Google to sell Chrome. Where will that leave advertisers?
On Nov. 20, the US Department of Justice (DOJ) recommended Google be mandated to sell ...
The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow
Last week, Samba TV confirmed its purchase of Semasio, a development that dealmakers hope ...
Revolving Door Agency Moves: BarkleyOKRP, Merkle, Wpromote, and More
While Charlie Brown will likely get a rock in his bag, as he has every year since the ...