How to Leverage Innovative Technology to Advertise With Integrity
Integrity within the advertising industry has never been more important as consumers ...
Integrity: An Advertising Essential
Integrity has never been more important — 82% of consumers want a brand’s values to align ...
How the Power of Context Will Fuel the Cookieless Future
Privacy policies, brand safety initiatives and more accessible data have fundamentally ...
6 Tips For Setting A Successful Contextual Targeting Strategy For Video
Here are 6 ways to take advantage of today’s cutting-edge contextual tech and set a ...
4 Reasons to Activate Campaigns with Deep Contextual
Learn why Deep Contextual is the perfect complement to your next video campaign Connatix ...
Maximize Revenue Opportunities by Optimizing for Viewability
Increase player viewability to capture more video ad spend with four simple tricks ...
The Path Forward: How Brands & Agencies Are Pushing for Diversity
The renewed focus on diversity within the ad industry that began in 2020 has continued ...
How Agencies and Brands Can Improve Diverse Representation
Over the last few years, the ad industry has put a heavier and much needed emphasis on ...
The Push Towards Diverse-Owned Media & How Advertisers Can Better Allocate Budgets
Over the last few years, the advertising industry has taken major strides towards better ...
Introducing the State of Media Diversity Report
A look at how advertiser spend and strategy are powering DE&I efforts. In 2020 and ...
Understanding the benefits of Programmatic Guaranteed
Programmatic Guaranteed helps remove uncertainty and boost transparency and efficiency in ...
6 Benefits of Live Streaming Your Sports Content Online This Year
There’s no question that sports remain one of the most popular types of media content—no ...