Jenn Chen: 5 Things Publishers Need to Know about IAB Tech Lab’s Video Ad Formats Guidelines Updates
Last year, the IAB Tech Lab made waves in the industry when it introduced several updates ...
Connatix Becomes Google Certified Publishing Partner
Partnership Strengthens Connatix's Position as Leader in Solving Publishers' Most Complex ...
Mike Caprio: Transformations Changing the Game for Sports Fans & Brands
Like most industries, the pandemic accelerated unforeseen consumer trends in sports that ...
Two years into Apple’s ATT, ad-tech still sees growth despite slowdowns
Two years after Apple’s App Tracking Transparency went into effect, the framework is ...
What’s Next for AI and Marketing?
Dor Leitman, SVP of product and R&D at Connatix, weighs in to Adweek on the ...
Jenn Chen: Unpacking The Latest Changes To The IAB Tech Lab’s Video Ad Guidelines
In August 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for ...
New Video Ad Classification Will Alter How Marketers Direct Budgets
The Interactive Advertising Bureau Tech Lab has updated the technical specifications for ...
Jenn Chen: Why Video Advertising Needs a More Direct Supply Path
The dawn of streaming changed the game for video advertising. With more video inventory ...
Apple Privacy Changes Lead to Unsold iOS Inventory
Video advertising inventory on iOS is going unsold, thanks to privacy changes instituted ...