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Guides

E-books and research reports on key trends and topics driving the future of video innovation.

Mariah SteinMay 20, 2025< 1 min read

Consumers are Watching; Here’s How They Want Their Video Ads.

In a fragmented, attention-driven digital ecosystem, understanding how consumers engage ...

Mariah SteinMay 20, 2025< 1 min read

Navigating the New Video Normal-Publishers

The IAB Tech Lab has redefined video ad classifications—impacting how publishers monetize ...