Why You Should Monetize Your Virtual and Hybrid Events
With the global challenges of the last couple of years and practically every business ...
What is Client-Side Ad Insertion (CSAI)?
Innovation is the key to staying ahead of the curve, and one such innovation that has ...
OTT vs. CTV: What’s the Difference?
In the fast-paced evolution of media consumption, over-the-top (OTT) and connected TV ...
What is High Efficiency Video Coding (HEVC)?
Efficient video compression is essential for a streamless streaming experience and ...
How to Increase Upload Speed
It’s a no-brainer that people spend most of their time online so having a reliable and ...
How Publishers Can Increase Ad Inventory and Maximize Ad Revenue
Video publishers typically need to confront a binary set of options when it comes to ...
Embracing Change: One Year After the IAB’s Latest Definitions to Video, and the Industry’s Adaption
April 2023 marked a significant turning point in the video advertising landscape with the ...
Navigating the New Frontier of AI-Generated Video Content: A Guide to Brand Safety
In the rapidly evolving landscape of digital video, the introduction of OpenAI’s Sora on ...
How to Overcome Video Ad Blocking Obstacles
Video advertising is a vital revenue stream for publishers and advertisers alike. It ...
Benefits of Pre-roll Video Ads for Advertisers and Digital Broadcasters
Pre-roll video ads have cemented their status as a powerful tool for advertisers and ...
The Total Economic Impact™ of JWP for Broadcasters: A Monetization Story
Not a day passes where broadcasters aren’t scrambling to adapt to the rapidly changing ...
8 Ways to Maximize OTT Video Monetization
The Over-the-Top (OTT) market is experiencing notable growth, driven by a surge in ...