Unlock Personalized Streaming With Identity Management Profiles
User journey and personalization have taken center stage in today’s OTT scene. As the ...
Why You Should Monetize Your Virtual and Hybrid Events
With the global challenges of the last couple of years and practically every business ...
What is Client-Side Ad Insertion (CSAI)?
Innovation is the key to staying ahead of the curve, and one such innovation that has ...
OTT vs. CTV: What’s the Difference?
In the fast-paced evolution of media consumption, over-the-top (OTT) and connected TV ...
What is High Efficiency Video Coding (HEVC)?
Efficient video compression is essential for a streamless streaming experience and ...
How to Increase Upload Speed
It’s a no-brainer that people spend most of their time online so having a reliable and ...
How Publishers Can Increase Ad Inventory and Maximize Ad Revenue
Video publishers typically need to confront a binary set of options when it comes to ...
Embracing Change: One Year After the IAB’s Latest Definitions to Video, and the Industry’s Adaption
April 2023 marked a significant turning point in the video advertising landscape with the ...
Navigating the New Frontier of AI-Generated Video Content: A Guide to Brand Safety
In the rapidly evolving landscape of digital video, the introduction of OpenAI’s Sora on ...
How to Overcome Video Ad Blocking Obstacles
Video advertising is a vital revenue stream for publishers and advertisers alike. It ...
Benefits of Pre-roll Video Ads for Advertisers and Digital Broadcasters
Pre-roll video ads have cemented their status as a powerful tool for advertisers and ...
The Total Economic Impact™ of JWP for Broadcasters: A Monetization Story
Not a day passes where broadcasters aren’t scrambling to adapt to the rapidly changing ...