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John NardoneApril 9, 20263 min read
Why We Partnered with QuantumPath for Agentic Buying
The ad tech industry loves to talk about the agentic future. I’d rather build it.
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John NardoneApril 7, 20265 min read
The Algorithm Trap: How Publishers Built a Maze and Got Lost in It
There's a particular kind of organizational disaster that nobody plans for. It gets built one rational decision at a time.
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John NardoneMarch 26, 20265 min read
The Referral Cliff: What Happens When Your Biggest Traffic Driver Disappears
The Referral Cliff isn't a metaphor. It's a measurable, documented, accelerating decline in the primary traffic source that ...
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