QuantumPath + JWX: Building the Infrastructure for the Agentic Media Era
By Jeff Hirsch, GM Advertising
Why We Partnered with QuantumPath for Agentic Buying
The ad tech industry loves to talk about the agentic future. I’d rather build it.
The Algorithm Trap: How Publishers Built a Maze and Got Lost in It
There's a particular kind of organizational disaster that nobody plans for. It gets built ...
The Referral Cliff: What Happens When Your Biggest Traffic Driver Disappears
The Referral Cliff isn't a metaphor. It's a measurable, documented, accelerating decline ...
The Great Decoupling: Why the Rules of Digital Publishing Just Changed
Something changed in publishing long before most people were willing to say it out loud.
Microsoft Is Retiring the Public Prebid Cache on April 30, 2026 — What Publishers Need to Know
If you use Prebid for video or other complex ad formats, there’s an important ...
Introducing JWX: A New Chapter for Professional Media
If you’re a publisher, a broadcaster, or a media builder in any form, you don’t need me ...
A Publisher’s Right to Choose
Questioning the Self-Interest in a Buyer-Defined ‘Clean’ Path The pursuit of a more ...
Principles That Drive Outcomes: JWPC × Scope3 Elevate Video Advertising
In a fragmented ecosystem, the best media isn’t just viewable or brand-safe—it’s smartly ...
Unlock SGAI Benefits with Just-in-Time Ad Insertion
Unlock SGAI Benefits with Just-in-Time Ad Insertion Server-Guided Ad Insertion (SGAI) ...
How Just-in-Time Ad Insertion Improves SSAI Monetization
How Just-in-Time Ad Insertion Improves SSAI Monetization Server-Side Ad Insertion (SSAI) ...
Amplifying Diverse Voices: A Partnership to Empower the US Hispanic Audience
Digo Hispanic Media and JWPC Partner to Amplify Diverse Voices Digo Hispanic Media and ...